" All Bow’d Up…It’s an attitude…a psychological state of being that a bowhunter takes to the woods. It comes from a combination of trust that your equipment will get the job done when you need it to, confidence that your practice and preparation has made you a one shot killing machine and a spiritual connection with the most basic primal instincts hidden away in the corners of your consciousness…man’s innate need to participate in the natural order, to assert his dominance over the wild and to assume his God given position at the top of the food chain. It’s the thing that puts meat in the freezer and bone on the wall. It’s almost cocky but it’s what makes the difference between success and failure and failure is simply not an option when you’re staring down the arrow shaft at that once in a lifetime monster buck. So, before you go to the woods again, make sure you’re… …All BOW’D UP!"